Amo began with a simple wish: to bring softness, playfulness, and a touch of wonder into everyday life. Each of our wool felt bags is designed by us and handmade with our partners, featuring little animals and sculpted patterns you won’t find anywhere else.

Our imagination begins with play. We sketch, felt, and stitch with a playful spirit, and then — in one magical moment — a new friend comes to life.

We choose natural Australian wool, shaping it with care into bags that feel gentle, last beautifully, and carry warmth in every fiber.

✨ What makes an amo bag special?

Perhaps it’s the way a felted animal peeks from your bag, the handmade stitches that tell a quiet story, or the joy of knowing your piece is truly one of a kind.

For each person, the answer is different.
And that is the magic of amo.